Our management team


Francois STOOP - Managing Partner - London

Francois started his career as stock exchange broker at the AXA Group, then worked for 7 years as sales manager at CONTINENTAL LEASING, French leader in the large computer hardware financing sector and 3 years at Nortel Networks in charge of the retail sales management. In 2000, he joined CAP GEMINI ERNST & YOUNG and developed an expertise in team management and complex sales models as well as an ability to deliver consistent revenue in consulting business, IT integration and outsourcing for the retail space.

Hired by TRADECARD Inc, the world leader of Financial Supply Chain solutions as Vice President EMEA in 2005, he completed his international experience. In 2010, he founded YOOROP, a company dedicated to support US software small and mid caps in Europe with a set of consulting, marketing, sales and business development skills.

Francois is a French Business school graduate (ESCE), studied Economics and Business management at the Los Angeles State University, and is an INSEAD/CGE&Y International Business School Alumni.
Francois is a member of the Silicon valley association.
He is married with 2 kids, fan of aviation, instrument flying pilot and aerobatic competitor. He speaks very fluent English, French and Spanish.





Pierce HULMAN - Managing Partner - New York

Pierce brings over 20 years of experience in strategy and product development, marketing, business development and operations. He joined Yoorop from Bryon’s Advisors, where he advised and assisted International mid-market firms on growth strategies and execution. Prior to Bryons’s advisors, Pierce drove the successful growth and 2010 sale of analytics services firm, Inductix.

His specialties include Software as a service, cloud computing, distributed systems, collaborative applications and deploying and scaling web applications.

His academic training includes a Master’s of Science degree in Industrial Management and a MBA from L.A.State University